Accor set out to turn loyalty enrolment from an inconsistent front-desk ask into a daily habit its teams actually practised — across dozens of brands, hundreds of properties, and the languages its teams work in. Here is how Atiom helped close the gap between the standard and the shift.
Loyalty enrolment is not a marketing campaign — it is a frontline behaviour, repeated thousands of times a day at check-in. Across a portfolio as large and varied as Accor's, that behaviour has to hold on a new starter's third day as surely as on a veteran's.
The standard was clear. The hard part was making it show up on every shift, in every brand, in every region — without adding to the front desk's load.
Atiom equipped front-desk teams with the enrolment standard in the flow of the shift — short, mobile-first practice, in the languages they work in. Teams rehearsed the ask itself: when to make it, how to read the moment, what to say.
And operators could see where enrolment was holding and where it needed support, property by property — so the rollout was backed by evidence, not anecdote. Equip the frontline, build the habit, close the gap — on every shift.
Book a 30-minute walkthrough and we'll map Atiom to your brands, your front desks, and the numbers you care about.
No commitment. No slides. Just a conversation about your operation — tell us where you are and we'll reply within a day.