Ideas, research and points of view on closing the gap between brand promise and customer experience — and equipping the frontline teams who deliver it, every shift.
How Atiom uses Yu-kai Chou's Octalysis framework and its eight core drives of motivation to turn gamified learning into real behaviour change on the frontline.
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Four ways behavioural technology drives sustained change — and why the best-performing frontline companies are already using it.
Our new APAC edition weighs 11 experience factors across 180 hotels. Staff service outranked them all — read it and download the report.
Eight in ten of the world's workers never sit at a desk. They are the brand — so why are they the last to get the tools to perform?
The skills that win the AI era aren't the ones you'd expect — and they're the hardest to automate.
"Good with people" isn't a gift you're born with. Five ways to build the skills that make great service.
Our GCC edition is out — 20,000+ verified reviews across six Gulf markets. What guests remember isn't the marble, it's the people.
Diverse companies are 35% more likely to outperform competitors. Four strategies that move DEI from policy to real change.
As machines converge on the optimal answer, the human edge is the ability to think differently.
Habits, not courses. The four things that make a new standard hold on the floor — and the motivation science underneath.
Selected coverage of our work with the world's service-first brands. These are third-party features — each opens on the publisher's site.
Singapore's hospitality industry needs technology without losing its human touch The Straits Times · May 2026Read full feature in The Straits TimesThe more we lean into AI to handle operational efficiencies, the more valuable the human skill of creating memorable, personalised guest experiences. Those roles won't disappear. They will evolve to focus on what humans do best: connection, empathy and judgment calls that require emotional intelligence.
Matt Spriegel, Growth & Investor Relations
The App Equipping the Frontline Workers Behind Every Great Experience BFM 89.9 · Jun 2026Listen to podcast feature on BFM 89.9At the end of the day, our goal is not to replace humans with tech. It's not to get teams to use our technology all day. It's to lean into what the market and the frontliners want, which are things that are bite-sized, things that are short, and things that can give them a little boost and keep them coming back every day.
Matt Spriegel, Growth & Investor Relations
Beyond policy: How Singapore's service sector can win at the frontline Singapore Business Review · Jun 2026Read full feature in Singapore Business Review 
Atiom on a mission to empower the 'forgotten workforce' of frontline staff in global hospitality TahawulTech · Sep 2025Read full feature in TahawulTech 
Atiom's work to equip frontline teams, featured in PhocusWire's travel-tech briefing PhocusWire · Jun 2025Read full feature in PhocusWire 
The Atiom way: AI-powered practice for the modern hospitality workforce e27 · Jan 2025Read full feature in e27 
Atiom expands its partnership with Accor across luxury hospitality Hotelier Indonesia · Oct 2025Read full feature in Hotelier Indonesia 
How Agility and Workforce Performance are Driving the UAE's Hospitality Rise Hotel & Catering · Mar 2026Read full feature in Hotel & Catering Book a 30-minute walkthrough and we'll show you how leading service-first brands equip their frontline and turn brand standards into performance on every shift.
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