Companies are under constant pressure to improve employee performance and productivity. Behavioural technology has emerged as a practical response: tools built not just to deliver information, but to influence habits and drive real behaviour change in the workplace.
According to McKinsey & Company, companies that use technology effectively to drive behaviour change are more likely to outperform their peers. Their research found a 20–30% increase in employee productivity and a 10–20% improvement in customer satisfaction among these companies, alongside a 30–50% increase in employee engagement.
At Atiom, we understand the importance of behavioural technology and how it can positively affect workplace performance. By using data and psychology, we are committed to transforming the frontline workforce and giving employees the tools they need to build genuinely inspiring work cultures. Our solutions are designed to improve employee experience, reduce turnover, and increase productivity by driving real behaviour change.
Here are four ways technology helps drive that change.
Creating and reinforcing daily habits
Habits are a critical component of human behaviour and play a significant role in performance at work. Behavioural technology drives the development of positive habits that help employees perform better every day: through recognition for hard work, gamification tools like leaderboards that motivate daily goal-setting, and real-time feedback for employees who complete their daily targets.
At Atiom, our behavioural technology ensures high engagement and completion rates, with employees logging in an average of 4.2 times per week. That is three times more than the industry average.
Real-time feedback and support
One of the most significant benefits of behavioural technology is its ability to give employees real-time feedback and support. This helps them stay on track, identify areas for improvement, and get the help they need to succeed. At Atiom, companies can use data and analytics to track employee progress towards specific business goals — completing a training programme, meeting a sales target — and give employees and managers the information to make decisions based on what the data actually shows.
Driving daily engagement
Engaged employees are more likely to perform at their best, and behavioural technology can help companies create a more motivating work environment. At Atiom, daily quests let employees earn points through rewards and study streaks. The more tasks they complete, the more points they accumulate and the higher they rank on the leaderboard. This makes work more enjoyable and helps employees feel connected to their goals, with a clear reason to return each day.
Building a collaborative environment
Technology can also help organisations create a more collaborative work environment, one that is essential for driving behaviour change. Through tools like forums, rewards and recognition, and peer-to-peer recognition, companies can help employees feel connected and engaged even when working across sites or shifts. These tools allow employees to share best practices, learn from each other, and build a stronger sense of community.
Sustained change, compounded
Behavioural technology uses real-life data and human psychology to change behaviour and improve outcomes for the frontline workforce. Gamified, habit-forming tools increase engagement, improve productivity, and build product knowledge through content that can be absorbed in short bursts, anytime and anywhere. Community tools — forums, rewards, peer recognition — compound those gains by keeping employees connected and invested.
With the right tools, businesses can create a more motivating work environment that keeps their workforce informed, connected, and ready to deliver measurable results. The gains rarely come from a single intervention. They come from small, repeated actions, reinforced daily until they hold.
